Outdoor signage is a critical piece of your business’s identity. From monument signs to pylon signs and channel letters, the right exterior signage helps attract attention, guide customers, and boost brand awareness. But before you install that sleek new sign, there are three things you must get right: permits, placement, and preparation.
Skipping any of these steps can lead to unnecessary delays, costly mistakes, or even legal issues. Here’s how to make sure your outdoor business signage is not only effective but also compliant and professionally executed.
Step 1: Navigating Permits and Local Regulations
Before anything else, you need to ensure your signage is legal and approved by your local jurisdiction. Every city and county has its own zoning regulations, sign code, and permitting process.
If you’re debating between hiring a professional or doing it yourself, check out our guide on why professional signage is worth it compared to DIY.
Do You Need a Permit?
In most cases, yes. Whether you’re installing monument signs, blade signs, or illuminated channel letters, you’ll likely need a permit. Neglecting this step could lead to fines or forced removal of your signage.
How to Get a Sign Permit:
- Research local sign ordinances through your city’s planning or public works department.
- Submit required documents, including:
- Sign design with dimensions, materials (e.g., metal, vinyl, or plastic), and colors.
- A site plan or aerial image showing the sign’s proposed placement.
- Proof of property ownership or landlord approval.
- Electrical permit applications for illuminated signs.
- Drawings certified by an architect or engineer for large installations.
- Pay permit fees and prepare for follow-up inspections.
- Permitting also applies to digital signage and real estate signage in many cities, especially those mounted in public view.
Step 2: Strategic Sign Placement
Placing your sign in the right location is just as important as the design itself. Even the most visually stunning custom sign won’t deliver results if no one sees it.
Well-placed exterior signage doesn’t just improve visibility — it can directly drive more customers through your doors. Learn more in our blog on how exterior signs for business help attract more customers.
Placement Tips:
- Maximize visibility: Position signs where both vehicle and pedestrian traffic can easily view them. For example, sidewalk signs are great in downtown areas, while pole-mounted signs work best along busy roads.
- Follow setback rules: Most municipalities have specific requirements on how far your sign must be from roads, sidewalks, or property lines.
- Avoid obstructions: Remove or account for anything that might block visibility — trees, posts, or other buildings.
- Evaluate light and background: Ensure your color scheme pops against its surroundings. For nighttime visibility, consider light box signs or LED-illuminated signs, but always check lighting restrictions.
A good rule of thumb for retail signage targeting foot traffic is the 20-10-5 rule:
- 20 feet: Grab attention.
- 10 feet: Establish your brand.
- 5 feet: Convey the message clearly.
Step 3: Prepare for a Smooth Installation
Professional installation is more than just hanging a sign panel. Proper prep ensures your investment is safe, secure, and long-lasting.
Design Preparation:
- Use vector-based design software (e.g., Adobe Illustrator).
- Stick to high-contrast color combinations.
- Choose legible fonts and appropriate sizes based on the distance from which your sign will be read.
- Keep your messaging short and compelling — you only have seconds to make an impression.
Site Preparation:
- Assess the site for power lines, uneven terrain, or underground utilities.
- Call 811 before you dig to prevent damage to buried electrical or plumbing lines.
- For freestanding signage, ensure the soil is compacted and stable. For wall-mounted signs, clean and dry the mounting surface.
Installation Tools and Coordination:
Make sure your installer has all necessary tools — drills, levels, ladders, anchors — and coordinates with building managers, landlords, or property owners to avoid surprises on installation day.
Why Work with a Professional Sign Company?
A professional signage services provider like Spectrum Lighting simplifies the entire process — from securing permits to designing, fabricating, and installing your custom outdoor signs. Our team ensures:
- Code-compliant signage
- Long-lasting, weather-resistant materials
- Strategic placement for maximum visibility
- Efficient coordination with property managers or local inspectors
We proudly support businesses with professional signage services across Colorado, including outdoor signs in Colorado Springs and sign services in Denver, CO.
Get It Done Right with Spectrum Lighting
Outdoor signage is more than just a name on a wall — it’s a powerful marketing tool. If you’re planning a new installation or replacing old signage, Spectrum Lighting is here to help.
We specialize in sign design, fabrication, and permitting assistance, ensuring your business signage is compliant, professional, and built to last. From channel letters and awning signs to custom monument signs, we handle it all — with attention to detail and local code expertise.
Request a free quote or consultation today and let us help you make your business shine from the street up.
FAQ: Outdoor Sign Installation for Business Owners
Q – Do I really need a permit for outdoor signage?
A – Yes. Most municipalities require a permit for permanent outdoor signs, especially if they’re illuminated or freestanding. Spectrum Lighting can help navigate this process.
Q – What’s the difference between wall-mounted and freestanding signs?
A – Wall-mounted signs attach directly to your building façade, while freestanding signs — like monument or pole signs — are installed independently on the property. Both have different permitting and structural requirements.
Q – How do I know if my sign is visible enough?
A – Evaluate your sign from all angles and distances. Use bold colors, simple text, and proper lighting to improve visibility. Consider both daytime and nighttime viewing.
Q – Can I install my own sign?
A – DIY installations may seem cost-effective, but they often lack proper anchoring, visibility optimization, or code compliance. Hiring professionals ensures a safe, polished, and compliant result.
Q – How long does it take to get a sign permit approved?
A – It depends on your city or county, but most permit reviews take 1–3 weeks. Delays may occur if revisions or additional documentation are needed.
