When it comes to standing out in a competitive market, custom business signage plays a powerful role in shaping how your brand is perceived and experienced. The right signs can help attract new customers, guide them through your space, and build long-term brand awareness.
For deeper insights, check out our guide on how to design business signs that attract attention and drive traffic, and learn how custom signs for business can boost brand visibility.
Whether you’re updating your storefront or outfitting a new location, here are five essential types of custom signs every business should consider.
1. Dimensional Letter Signs
Dimensional letters offer a clean, professional, and upscale appearance that instantly elevates your brand image. These 3D signs extend from the mounting surface to create shadows, depth, and visual interest.
- Best for: Reception areas, exterior building signage, interior lobbies, and company name displays.
- Materials: Acrylic, aluminum, PVC, or rigid foam; all available in custom shapes and finishes.
- Customization: These can be color-matched to your logo, polished with metal laminates, or painted for maximum brand consistency.
Because they project off the wall, dimensional signs work beautifully indoors or outdoors and convey a level of sophistication that flat signage can’t replicate.
2. Illuminated Signs
If visibility is a top priority for your business — especially after dark — illuminated signs are a must. These signs use internal or external light sources like LEDs, neon, or fluorescent bulbs to ensure your brand never fades into the background.
Popular types include:
- Channel letters: Individually illuminated 3D letters, often mounted on storefronts.
- LED signs: Bright, customizable, and energy-efficient; great for indoor and outdoor use.
- Neon signs: Retro yet trendy, these colorful lighted signs add personality and visual appeal.
Illuminated signage helps you attract attention, increase foot traffic, and maintain brand presence 24/7.
3. Monument Signs
For businesses set back from the road, monument signs offer exceptional visibility and curb appeal. These freestanding signs are typically installed at eye level and built from materials like stone, brick, concrete, or high-density foam to withstand the elements.
- Best for: Office parks, medical campuses, retail centers, and businesses with roadside entrances.
- Benefits: Monument signs establish permanence, guide traffic, and enhance professional image.
- Durability: Their rugged construction ensures long-lasting outdoor use.
With custom engraving, lighting, and dimensional lettering, monument signs can be a key part of your wayfinding strategy and brand identity.
4. Window Graphics & Decals
Turn your storefront into an advertising opportunity with window decals, graphics, or privacy films. These eye-catching displays utilize existing glass space for promotions, branding, or information.
- Best for: Restaurants, salons, retail stores, and professional offices.
- Types:
- Permanent vinyl decals for logos and hours
- Perforated graphics that offer visibility from inside
- Temporary static clings for seasonal promotions
Window graphics are versatile and cost-effective — allowing you to update messaging without a major overhaul. Plus, they enhance your space with visual communication that attracts foot traffic and boosts brand awareness.
5. ADA-Compliant and Wayfinding Signs
Accessibility isn’t just good business practice — it’s the law. ADA-compliant signs ensure your business is navigable and welcoming to all, including individuals with visual impairments or other disabilities.
- Best for: Any public-facing business or office space.
- Required for: Restrooms, exits, stairwells, permanent rooms, and emergency routes.
- Features:
- Braille and tactile lettering
- High-contrast colors for visual clarity
- Indoor and outdoor wayfinding signage
Incorporating these signs doesn’t mean compromising on design. A professional sign company can help you create accessible signage that integrates seamlessly with your overall aesthetic.
Ready to Upgrade Your Business Signage?
Whether you’re a startup looking to make a splash or an established brand refreshing your look, custom signs are a strategic investment that drives visibility, credibility, and customer engagement.
At Spectrum Lighting, we offer complete signage services — from design and permitting to fabrication and installation. Our team specializes in dimensional signs, illuminated signs, monument signs, window graphics, and ADA-compliant signage tailored to your brand’s identity.
We proudly serve businesses across Colorado, including sign solutions in Colorado Springs and custom signage services in Denver.
Contact us today to request a quote or consultation, and let’s bring your brand to life with professional custom signage.
FAQs: Choosing the Right Custom Business Signs
Q – What type of signage is best for visibility from a distance?
A – Illuminated signs like LED channel letters and monument signs are great for high-traffic roads or business parks, ensuring your brand stands out day and night.
Q – Are ADA signs required for every business?
A – Yes. If your building is open to the public or has employees, ADA-compliant signage is typically required under federal law for accessibility.
Q – Can I use window graphics for seasonal promotions?
A – Absolutely! Temporary vinyl or static cling decals are ideal for sales, events, or limited-time offers.
Q – What materials are best for outdoor signs?
A – For durability, materials like aluminum, high-density urethane (HDU), acrylic, or treated wood are commonly used in exterior signage.
Q – How long do dimensional signs last?
A – When made with quality materials and properly installed, dimensional signs can last 5–10 years or more, especially when used indoors or protected from extreme weather.
